How to Earn Money from Instagram

Instagram has become one of the most popular social media platforms in the world, with millions of active users. 

Instagram is not just a platform for sharing photos and videos anymore, but also it has become a source of income for many people who have leveraged their creativity and followers to earn money. 

In this post, we will explore 11 different ways to earn money from Instagram.

11 Ways to Earn Money from Instagram

#1. Sponsored Posts 

Sponsored posts are paid advertisements that appear on an Instagram user’s feed or stories. To earn money online through sponsored posts, you need to have a significant following and high engagement rates. 

Brands are looking for influencers who have a large following and a highly engaged audience to promote their products or services. The influencer is usually required to use a specific hashtag or mention the brand in the post’s caption. 

By partnering with these brands and creating sponsored posts, you can earn a significant amount of money on Instagram. However, it’s essential to ensure that the sponsored posts you create align with your values and brand identity to maintain authenticity and credibility with your audience.

#2. Affiliate Marketing 

Affiliate marketing is the process of promoting someone else’s product and earning a commission for each sale you make. Instagram influencers can use their platform to promote products and services that align with their niche. 

To earn a commission by selling other people’s products, you need to place affiliate links or promo codes in the post description.

To be successful with affiliate marketing on Instagram, you need to have an engaged audience that trusts your recommendations.

You can place affiliate links – 

  • Bio section of your Instagram profile – You can include a clickable affiliate link that directs your audience to a landing page with more information about the product or service you’re promoting.
  • In the captions of your posts – You can write a compelling caption that entices your audience to click on the link to learn more or purchase the product.
  • Instagram Stories – You can add a swipe-up link to your Story that directs your audience to a landing page or product page.
  • In IGTV videos – You can create product review videos or tutorials and include your affiliate link in the video description.

List of the best affiliate programs to make money on Instagram –

  • Amazon Associates
  • CJ Affiliate
  • Rakuten
  • ShareASale
  • Skimlinks

#3. Selling Products or Services 

Instagram is a great platform to sell your products or services. You can use Instagram’s e-commerce features to set up a shop directly on your profile. 

Alternatively, you can promote your products or services through your posts and direct people to your website. You can also link your shop from the Bio section.

To be successful with selling on Instagram, you need to have a strong brand and a loyal following.

#4. Creating Sponsored Content for Brands 

In addition to sponsored posts, brands may also hire influencers to create sponsored content. This could be in the form of a blog post, YouTube video, or Instagram Reel. 

The influencer is required to promote the brand’s product or service in the content. This type of partnership requires more work but can pay well. This is the great way to earn money from home without investment.

#5. Selling Your Instagram Account 

If you have a large and engaged following on Instagram, you can sell your account. 

Brands and businesses are always looking to reach new audiences, and buying an existing Instagram account is an easy way to do that. 

To sell your account, you need to have a significant following and a niche that is attractive to brands.

#6. Participating in Instagram Contests 

Instagram contests are a fun way to engage with your followers and potentially earn some money.

Brands will often sponsor contests and require participants to follow their profile and tag their friends. The winner(s) will receive a prize, which could include cash or a product/service.

#7. Promote and sell your designs and photographs

You can create a professional-looking profile that showcases your work and provides a clear call-to-action for interested buyers. Use hashtags, engage with your followers, and collaborate with other creators to build a strong following and gain exposure. 

Additionally, consider partnering with influencers or brands in your niche to reach an even larger audience. With dedication and persistence, you can turn your passion for photography and design into a profitable business on Instagram.

#8. Offering Shoutouts 

Shoutouts are a way to promote another Instagram account in exchange for payment. You can offer shoutouts on your Instagram Stories or in your posts. 

To be successful with offering shoutouts, you need to have a significant following and niche that aligns with the accounts you’re promoting.

Some Instagram Shoutout Pages to Boost your Follower Count

  • Instagood
  • 2instagood
  • JustGoShoot
  • Fashion Outfit
  • LiveFolk

#9. Instagram Apps 

If you’re an app developer, you can leverage the popularity of Instagram to earn money by creating and selling Instagram tools. 

Many people use various apps to manage their Instagram business, and there is a growing demand for tools that can provide advanced statistics, curate content, or make post scheduling easier.

Some useful Instagram apps

  • Postso – is a post scheduling app that can simplify the life of a busy marketer by allowing them to schedule posts and specify locations.
  • Iconosquare – This is an app that offers users detailed statistics about their Instagram profile, such as the number of likes and comments per photo, and follower growth charts. 
  • Repost – allows you to share eye-catching images from other users’ profiles while giving them credit. 
  • Piqora – This is a visual marketing app that suggests the best photos for your posts based on geography, language, and location. 

With the right app, you can tap into the enormous potential of Instagram and earn a substantial income while helping others manage their profiles more effectively.

#10. Selling Merchandise 

If you have a strong brand and loyal following, you can sell merchandise related to your brand. This could include t-shirts, mugs, or other items featuring your logo or slogan.

#11. Offering Coaching or Consulting Services 

If you have expertise in a particular area, you can offer coaching or consulting services on Instagram. You can promote your services through your posts and direct people to your website or email address.

To be successful with coaching or consulting services, you need to have a strong reputation and a niche that aligns with your expertise.

Related Questions:

#1. How Do I Grow My Instagram Following? 

To be successful on Instagram, you need to have a significant following. Here are some tips to grow your following:

  • Post consistently and at optimal times
  • Use relevant hashtags
  • Engage with your followers and other accounts in your niche
  • Collaborate with other influencers or brands
  • Use Instagram ads to reach a wider audience

#2. How Do I Increase Engagement on My Instagram Posts? 

Engagement is essential on Instagram as it helps your posts reach a wider audience. Here are some tips to increase engagement:

  • Use high-quality photos and videos
  • Write compelling captions
  • Use Instagram’s features, such as polls or questions
  • Host a giveaway or contest
  • Use Instagram Stories to connect with your followers

#3. How many followers do I need to make money on Instagram? 

There is no specific number of followers you need to make money on Instagram. However, most brands and businesses look for influencers with at least 10,000 followers. 

With that said, engagement is more important than the number of followers. An engaged following with a smaller number of followers is more valuable to brands than a large following with low engagement.

#4. How do I find brands to work with on Instagram? 

You can find brands to work with on Instagram by reaching out to them directly or through influencer marketing platforms. 

You can also participate in influencer marketing campaigns organized by marketing agencies or through affiliate marketing programs.


From sponsored posts to selling merchandise, you can start earning money on Instagram and turn your passion into a profitable business. 

Remember to focus on creating high-quality content, engaging with your audience, and building relationships with potential collaborators or clients. With patience, persistence, and creativity, you can turn Instagram into a lucrative source of income.

About Shilpa Gupta

I have done MBA in finance and love to talk about saving through credit cards. I share my personal experience and money-saving hacks on SimpleInterest.

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